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8 Reasons Why Your Business Should Use AdWords

AdWords has been gaining popularity over the years. Many businesses have explored the potential of AdWords in promoting their products and services. In a study conducted by Visually, display advertising has increased traffic to websites by 300%. That’s why three-fourths of businesses increase their PPC budget in 2017.

Should businesses shift to AdWords?

Let’s help you decide!

 

AdWords Increases Brand Awareness

Google is the largest search engine in the world. 70% of online searches are done through Google. If you want to build your online presence, you need to work on Google Algorithms. But to skip the hassle of search engine optimization, you can increase your brand awareness through AdWords. AdWords is effective in boosting traffic, clicks, and conversions.

AdWords Works Faster than SEO

SEO remains an effective marketing tool. But let’s admit, you have to invest time and patience in optimizing your content. For businesses that want instant results, they can use AdWords. To build your online presence, you have to rank well in search engine results. AdWords allow you to display your ads on top of search engine results, regardless of SEO.

 

AdWords is Measurable

One of the advantages of running AdWords campaigns is its measurability. AdWords are equipped with PPC metrics that allow you to track the progress of your campaign. In SEO and other marketing strategies, you need third-party plugins or software to measure your ranking.

 

AdWords is Flexible

AdWords also has a wide variety of features that allow you to customize your targeting strategy. You can specify the keyword searches. You can also narrow down or broaden your target audience towards ages, genders, life events, and other demographics.

 

AdWords is More Interactive

AdWords is evolving every year. It adds new features and changes to improve your PPC campaigns. For instance, they are exploring video ads, new formats, and extensions. In short, AdWords gets more exciting every year.

 

AdWords is Cost-Worthy

Investing in AdWords is really worth it. Why? As a pay-per-click platform, you only pay for the ad that is clicked by users. In short, you pay for the results. Also, AdWords allows you to turn your campaign on or off. You can also customize the AdWords features to meet your marketing budget.

 

AdWords Offers You Competitive Advantage

Every site you see on the first page of Google results invest too much in search engine optimization. If you invest in AdWords, you can have a competitive advantage over other businesses. You can appear on top of the results with the well-ranking sites.

 

AdWords Gives High ROI

Apart from being cost-effective, businesses can also get a high return on investment through AdWords. As mentioned earlier, you pay for the results. Moreover, if you know how to run your campaign effectively, you can get a higher ROI than any other marketing strategies cannot provide.

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Image srouce: searchengineland.com

Before you run a PPC campaign, you need to learn a lot about it – the selection of keywords, demographics, etc. Make sure you consult a marketing expert before using AdWords.

7 Amazing Features of Google AdWords You Need to Know

Search engine optimization (SEO) has always been a part of the marketing strategy for most businesses. But there is a relatively new strategy that is challenging SEO – the Pay-Per-Click (PPC) marketing. PPC is a form of internet advertising in which the business only pays for the platform once their ad is clicked.

The most popular PPC platform is AdWords by Google. As a matter of fact, Google is the largest online display ad network, reaching 80% of global internet users. With this, many businesses now are exploring the potential of AdWords. 72% of PPC marketers plan to increase their AdWords budget.

AdWords has so many features to improve your PPC campaign. Every year, there are new changes. This year, let us know the features of Google AdWords.

11 - 7 Amazing Features of Google AdWords You Need to Know
Image srouce: searchengineland.com

Device Adjustments

Advertising target has become diverse, especially in terms of the devices used by the consumers. Google AdWords allows advertisers to bid separately on smartphones, tablet, and computer devices. As we all know, the advertising trends on these devices are different. Not all marketing campaigns are optimized for mobile. This is a relief for advertisers especially for their campaigns that are weak in either one of the three devices.

 

Expanded Texts

Google AdWords now allows longer text ads and even a double headline. Basically, headlines have 25 characters only. Now, it has been expanded to 30 characters. It can also be divided into two headlines. Moreover, the display URL can be customized unlike before where there were mismatches between the URLs and displays.

 

Demographic Targeting

AdWords also allow you to narrow down or broaden your reach. They have a demographic targeting feature which gives you the ability to increase or decrease targeting in terms of ages or genders. This option is a big advantage for businesses with small or large target audiences.

 

Price Display

Google also rolled our price extensions for all devices. Basically, this feature allows you to display the price of your products and services, including a brief description.

 

Life Events Targeting

A breakthrough feature in Google AdWords is the Consumer Patterns and Life Events. In this option, advertisers can reach an audience through their life events. The audience is limited to searchers who are signed into Google. Their life events will be determined through their search histories and online transactions.

 

Surveys 360

Surveys 360 redefines digital marketing as it allows users to create a survey in order to find a specific audience across the web. This feature promises to make A/B testing much easier as the first-hand data come from the customers themselves.

 

AMP Landing Pages

Google finds out that more users now are discouraged to access a site because of its unresponsiveness. Google comes up with AMP landing pages to improve page speed. These ads can load five times faster than regular display ads. This feature is perfect for mobile campaigns.

What do you like the most about Google AdWords?

3 Most Effective SEO Tips for Startup Businesses

Almost four billion people in the world are online today. That’s 40 percent of the total world population. The counter keeps on moving. As the years go by, more and more people can access the internet. With this, more transactions will be online as well.

93% of online experiences begin with search engines. As we all know, Google is the top search engine on the web. It is where people search not just for information, but for products and services.

For all startups out there wondering how to grow their business, based on the figures above, SEO is the solution. To help you out, here are our effective SEO tips for beginners:

 

Keywords matter

Content is the heart of SEO. In fact, quality content can increase your blog traffic by 2,000%, Marketing Sherpa says. That’s why 72% of marketers invest time in creating relevant content. Part of good content is the right selection of keywords. There are different strategies to determine the appropriate keywords to include in your content. Google Keyword Planner is a free tool to help you identify keywords searched widely by users.

 

Study your competitors

Your business is not alone in doing SEO marketing efforts. Other websites use SEO to top the search engine results. One way to beat them is to study their SEO strategy. Try to do a search related to your niche. Check out the results on the first page. Open them one by one and assess what makes them rank well in Google or other search engines. Can you do better? Of course, you can!

Strategize your keyword placement

As mentioned earlier, keywords matter. But what matters the most is their placement. It’s not enough to fill your content with all the essential keywords. You need to strategize their placement to increase your visibility on search engines.

 

Page title

Your page title should include the keyword. Why? It represents your entire blog post and even your website. It provides readers an impression of what they are going to expect. For example, the keywords are “make” and “money”. Integrate these keywords into your title creatively – “10 Effective Ways to Make Money”.

Header

Headers are natural elements in blog posts. It is strategic to include keywords in your headers. Your headers provide Google a gist of what your blog post is all about. Make sure you use the exact keyword phrase at least once in your headers.

 

Image

If you use images, make sure you rename the photos before uploading it online. In renaming, use the SEO keywords. This will contribute to your visibility. Moreover, you can also rename the alt tag of your image using the keywords.

 

URL

Lastly, keywords should appear in the URL. The URL is one of the first elements recognized by search engines. This will help you boost traffic to your website.

These are just a few of the many marketing strategies to build your online presence through SEO.

6 Reasons Why Businesses Should Invest in SEO

You probably have heard of search engine optimization before. It is a digital marketing strategy that helps you build your online presence in the search engine results. With consumers shifting to online transactions, businesses have started integrating search engine optimization in their marketing strategies. According to Market Drive (2016), 82% of businesses report that SEO is significantly becoming more effective than any internet strategies.

 

Why do you need to invest in SEO?

 

It is effective

Let’s start by saying that SEO simply works. In a study by imFORZA, 75% of internet users do not turn to page two in searching for products and services. This means that they open sites that are on the first page. How do you land on the first page? SEO is the answer. Through search engine optimization, you can bring your website or social media page on top of the search engine results.

 

It makes you credible

SEO helps you gain a healthy ranking in search engine results. It does not just increase your visibility online but it also adds your credibility. Why? In a study conducted by Brafton, 50% of users are more likely to click a result if the website or the brand appears multiple times in the SERPs. This means that users trust websites that appear on the first page.

 

It increases your traffic

Basically, the primary goal of SEO is to boost traffic to your website. Remember, 300% of online traffic comes from search engines. This means most people use search engines to look for products, services, and businesses. According to Marketing Sherpa, SEO has increased blog traffic by as much as 2,000%. Quality content helps shape their SEO strategy.

 

It is done by your competitors

Another valid reason why you should not ignore SEO is that your competitors are already doing it. Are you going to compete with them or let them take the majority share of the traffic? Of course, you have to exceed their marketing efforts. If you ignore SEO, the more their websites will appear on top of search engine results while you remain in oblivion.

 

It is cost-effective

Search engine optimization does not significantly affect your marketing budget. Traditional advertising and other digital marketing strategies are costly. In SEO, you can work it on your own by creating quality content. Indeed, it is one of the rawest digital marketing strategies that can help you increase sales and provide you a high return on investment.

 

It is timeless

Lastly, SEO is timeless. Despite the ever-changing marketing trends, SEO will always be there. As long as Google still exists and people still search, SEO will never die. The only changes in SEO are the techniques and algorithms to maintain your ranking. As a marketer, you need to spot on some changes and trends to keep a healthy ranking.

SEO has been around for two decades already. It’s not yet too late for you and your business. Invest in SEO and be relevant.

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Infographic by: willmullins.com.au

5 Most Effective Digital Marketing Strategies in 2017

Are you wondering why your business is not successful enough? For sure, there must be something missing in your business strategy. The real heart of business success is marketing.

Marketing is your way of reaching your target audience – advertising, public relations, and digital marketing. 99.99% of successful businesses invest in marketing.

In this modern era, consumers are shifting to the virtual world. They look for products and services through the web. As a matter of fact, 96% of Americans shop online while 87% of U.K. consumers have purchased products online.

What do you need? Digital marketing!

 

Content Marketing

1 - 5 Most Effective Digital Marketing Strategies in 2017
For the last three years, content marketing is the leading digital marketing strategy for businesses. According to HubSpot, 40% of businesses are using a more strategic approach to their content. In content marketing, marketers create content in a variety of forms and techniques to attract customers online. It can be through their website, ebooks, or social media pages. With this, it makes content marketing one of the most versatile marketing strategies.

 

Search Engine Optimization

2 - 5 Most Effective Digital Marketing Strategies in 2017
Every business with websites and social media pages invest in search engine optimization (SEO). This strategy helps you establish your online presence by increasing your visibility in search engines. According to a study, 93% of online experiences begin with search engines with Google being the most used among others. Three-fourths of marketers believe that the most effective SEO tactic is good content.

 

Pay-Per-Click Marketing

3 - 5 Most Effective Digital Marketing Strategies in 2017
Pay-per-click marketing is competing against search engine optimization. In this strategy, a business pays for the search engine to advertise its brand on top of the results. AdWords by Google is the most popular pay-per-click tool. According to Search Engine Watch, 72% of businesses plan to increase their PPC budget. In Google’s report, a business earns an average of $2 for every dollar they spend on AdWords.

 

Social Media Marketing

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Social media marketing has started to overpower other digital marketing strategies. According to We Are Social, there are about three billion social media users in the world. Facebook is the largest social networking platform, followed by Instagram and Twitter. Through social media, businesses can reach their customers instantly. Moreover, they have specialized advertising tools to help businesses achieve their business goals. According to Facebook, 50 million small businesses use Facebook Pages to connect with their customers.

Mobile Marketing

5 - 5 Most Effective Digital Marketing Strategies in 2017
With the rise of smartphone technology, marketers have innovated their marketing strategies to keep up with the trends. According to Strategy Analytics, almost half of the world population own smartphones. Further, comScore found out that an average individual spends 68% of his media time on smartphones. With this, businesses have optimized their marketing strategies for mobile use. According to a report, businesses spend 50% of their advertising budget on mobile ads.

We hope this guide helps you on your marketing ventures. Always remember that marketing trends come and go. You need to study the market and the trends before you come up with your marketing strategy.

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