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UI/UX Trends We Can Expect to See in 2018

Just as there will be a series of web design trends making their presence known in 2018, there will also be a series of trends in relation to the user interface and user experience.

We had a chance to sit down with the awesome team at Internet Creation who are one of the leading web design agencies based in Edinburgh over the holidays and have a chat over what their predictions are for 2018.

Usability Will Overpower Ego

The web design process can be akin to an artist painting a picture, in that designers love tweaking a website so it looks the best it can. However, there could be instances where the process is focused on a little too much, which means that visitors to the website may be a little perplexed as to how they should navigate the website.

As such, 2018 will see more focus on the accessibility of the site, as opposed to animating every pixel just because we can. 

More Collaboration

There will have been times when a sole designer has had a good idea for a website and ran with it, and came up with some truly remarkable results. However, this doesn’t undervalue the power of teamwork, and how brainstorming can bring more ideas to the table.

Web designers in 2018 will be working in teams and offering different ideas, much in the same way a team of engineers would work. Collaboration will be major focus in 2018, regardless of whether coding is involved or not.

Ethics Will Be at the Forefront of Design

It’s obvious how the Internet is evolving, but what may not always be obvious is the type of person using the Internet. While a specific website may be ideal for the majority, there will be times when you have to account for other users.

This means ensuring that you’re catering for all types of visitors, and offering other solutions should text not be the first port-of-call for some.

Different people learn in different ways, so ensuring that you’re offering as much information as you can, while ensuring it’s easy to absorb will be a key element of 2018.

This includes ensuring there are no grammatical errors and ensuring that navigation is clear. Designers should also be ensuring that any content listed isn’t in breach of any copyright.

Design Will Contribute Towards Social Change

While the power of words has been prominent for some time when it comes to social change, 2018 will see website design play its part. Website designers will see more aesthetics will help towards tackling unsavoury issues, acting as a toolset that will influence more change.

Advanced Tools Means More Designers

It’s a common misconception that website designer need to be able to code. While it’s something website designer should be striving towards, more advanced tools mean people are able to express their creative flair and become part of the design process.

As such, the role of a designer will become less isolated, which can actually contribute towards a more streamlined design process.

Future Design Will React to The Environment

The way we interact with the Internet has changed for many reasons. As well as being able to access the Internet will mobile, we can also interact with virtual environments and check it to local businesses. This will continue as a trend into 2018, with future designs being integrated into a more digital world.

This could be in the form of context-driven UI, or websites that respond to hardware sensors. Making use of the evolving environment will ensure that web designers are making full use of the capabilities available to them.

Use of Biometrics

While biometrics isn’t a new technology, it is becoming more accessible to web designers. In 2018, more designers will be making use of biometrics in relation to identity management and authentication management purposes.

The security that the technology can offer both users means that biometric technology eliminates the needs for a traditional login. Biometric technology will instil the use of facial recognition, voice or iris scans.

The Elimination of the “Hamburger Menu”

The use of hamburger menus has been positive in the past, with it gaining traction with a series of online users. However, it has been found that the elimination of these drop-down menus can actually increase website’s click ration by 30 percent. The changes have already been made by some industry powerhouses, such as Spotify and YouTube.

Although this mainly applies to apps, it’s worth remembering that mobile websites needs to act in much the same way. It’s already evident how a website should be able to conform to a device, so instilling this change can make the user-experience more satisfying.

Customised Cinemographs

When it comes to imagery website for a website, do you opt for video or static images? While static images take up less room, the pull of a video can’t be underestimated. This is where cinemographs come into play.

Essentially a combination of a video and photograph, cinemographs will allow website designer to create the illusion of a moving photographs, without them being a hindrance on bandwidth

While the aesthetics of a website continue to evolve, so does the expectations of users, which means that the user experience is ever evolving, and missing a trend could make all the difference as to how relevant a website is when completed.

Local Website Rankings 2018 – All You Need to Know

With 2018 just around the corner, it’s time to begin thinking about your new year’s resolutions. Perhaps you want to get in better shape, or maybe you’d like to start a new hobby. If you own a website, your resolution could be to improve your local website rankings. Lucky for you, it’s easier than you might think. You see, search engine rankings are determined by an algorithm that’s looking for specific criteria. By using local SEO, you can ensure that your website is ranked highly on search engines in targeted locations that are key to your business.

So, what can you do to improve your local website ranking?

1. Create a Google My Business page.

This is the first and most important thing you can do in order to improve your local SEO. You want to fill in as much detail as you can when you’re filling in this page. The more information, the more engaging the page will be, and thus the more attention it will receive. Details like your business’ contact information, opening hours and address will really assist with Google optimizing the information on a local level. Another key box to fill in is the one asking you to pick what category your company falls into. Not only will this help customers identify exactly what your business does, it’s also super helpful for the Google bots. For example, if you own a restaurant, choosing this category means you will rank on searches for ‘restaurant’ in your area, rather than solely appearing when someone searches for the name of your venue. Choose a selection of high-res pictures to support the page, too.

To create (or later edit) your My Business page, you will need to verify that you have permission to do so. This will either involve:

  • An email being sent to the email account you have registered with the My Business details.
  • A verification code sent via automated message to your mobile phone.
  • A postcard sent to your listed address.

2. Build citations to your website.

Once your Google My Business page is up and running, it’s time to add some NAP citations. NAP stands for name, address and phone number. Sometime people add extra letters to the acronym to denote the importance of factors like your website URL, but ultimately the initial three letters are the most important. Search engines use NAP citations to determine your authority online. Essentially, the more records of your business exist online, the more search engines will see it as a relevant site to suggest to web users.

NAP citations are also great because:

  • Citation signals account for 13% of ranking factors.
  • The NAP directories are a great way for people to find you, when they’re not using search engines like Google.
  • These directories will also rank on Google, so you’re essentially doubling your SEO reach.

Depending on the purpose of your business, you’ll want to focus your NAP citations differently. You’ll either want to focus on directory citations for your business category, or by location. However, one thing to always remember when setting up NAP citations is to ensure that your details are consistent across all websites. According to Myles Anderson, a columnist for Search Engine Land, inconsistent citations are the top issue for local SEO rankings. There are certain auditing services you can use to check this for you such as Citations Builder who offer various local citation building services.

3. Be present on authority websites.

Rather than setting up a profile for your business on every website under the sun, you can streamline your work by appealing to authority websites. These are websites that receive high SEO rankings of their own, which will further improve your own local website ranking. To find the best websites for you to post on, search online for the top citation sources in your country. Some of them may not be relevant to your business, but the majority will be sites that you can use. Before you start, set up a spreadsheet to organize the results, based on their relevance to your business, and the influence each one has. Some of these sites may involve participation to merit you being mentioned. If a local university gets lots of traffic, why not sponsor an event or have a pop-up shop on campus? Do any local bloggers have a big following? If so, you could send them a product for free, in exchange for a review and advertising space on their site. Make sure to send company announcements to the local newspaper, too.

4. Get reviews.

Although it may take a bit of time to have a significant number of reviews of your business online, this can make a great deal of difference to your local SEO ranking. It will also make your business seem more legitimate and trustworthy to new customers. In fact, the Local Consumer Review Survey for 2017 found that 97% of consumers read reviews for local businesses online in 2017. What’s more, a whopping 87% said they trust online reviews as much as personal recommendations.

Rather than waiting for reviews to appear on their own, you can spur customers along. If you have a regular crowd of customers who have posted reviews on other websites, it’s worth asking them first if they can leave a review on your Google My Business page. Once you have a couple of reviews under your belt, other customers will be much more inclined to do the same. Why not put up signs around the premises asking visitors to do so, or even have the cashier ask customers to leave a review if they’ve had a positive experience. Online, you can drive people to review your site by adding a request for reviews to your website, and mentioning it in your email signature. You’ll need to always keep an eye on your reviews, in case a bad one sneaks through the cracks. Make sure to personally respond and try and find a solution to their issue, and they may be inclined to change their review.

What is PPC and why is it important for business growth?

If you’re starting a business or hoping to grow your current business you’re likely to be inundated with helpful suggestions about which direction to move in.

From one angle you’ll hear that the future is all about search engine optimisation – from another angle it’ll seem like establishing your brand should be priority number one, then another person will tell you… well, you get the picture.

In this world of frugal start-ups people often forget to talk about pay-per-click (PPC) advertising – so we’ll explain what it is, how it works – and most importantly, what it might mean to your growing business.

What is PPC?

Pay-per-click advertising is one particular model of online advertising in which advertisers only pay for the instances when a platform user actually clicks on their advert.

For example:

You search for Atlas Ceramics stock it on Google, the results that are returned are displayed on what’s commonly known as a SERP – or ‘search engine results page’ – and in this example, the people who appear at the top of the ‘organic’ listing will be people who are paying a huge amount of money to SEO experts to keep them there.

However, you’ll also notice there are 3 or 4 listings that appear above those organic results – you’ll see they have ‘Ad’ in green next to the URL that’s displayed beneath the company name and site title/page title. The companies have paid for this listing to appear where it does – almost always on a PPC basis.

How does it work?

So, if you pay per click – how do search engines decide what gets those top spots?

Well, generally with an auction. Google will look at how many people are looking to pay for advertising the relates to a specific set of keywords or phrases and if more than one person’s asking – an auction is triggered.

You’ll make a per-click bid on the keyword or phrase you like the look of – but, as Google is user experience driven, it’s not as simple as just making the highest bid. Google will also want to know how relevant the ad is that you’re planning on placing – so a highly relevant ad with a lower bid will often beat a less relevant ad with a higher monetary offering per click.

Now, the final PPC price you pay depends on a host of factors that relates to the other people who were bidding and the perceived quality score of your advert – but generally speaking you’ll pay a little less than your maximum bid – and from there, it’s all about the clicks…

Why is PPC important for your business?

PPC advertising can get you places that would take tremendous amounts of SEO or social media work to equal – hence, it’s a fairly unique and important part of your marketing plan – but what can it actually offer you in real terms?

PPC offers quick market traction

Establishing a name and reputation in your marketing place is where having an awesome brand comes into play. That said, your brand could be the most awesome there is – but if no one’s using your product or experiencing all the exceptional underpinning principles, it’s not worth the paper or iPad it’s written on.

As such, PPC gives you a chance to push to the front of whichever queue you desire – and when you’re there, you can focus on establishing rolling out that awesome product and brand.

PPC works to your budget

By now you’ve probably thought long and hard about your conversion rates – whether or not you’ve actually established any yet.

PPC gives you complete control over the spending part of the conversion funnel you’re working on – start heading toward your daily, weekly or monthly limit? No problem, you can step off the gas. Alternatively, if you like the way things are going, you can bump your spend and watch the converting traffic do the same.

PPC offers data, data and more data

You know people tell you that there’s no such thing as a mistake – only lessons to be learned? Well, PPC offers the best kind of lessons, whether you’re flying or making mistakes; data.

Every keyword and click that comes out of your budget has information about its performance that comes packaged in with the price – and this information lets you track what you’re doing, test new approaches and tighten the screw on things that are performing well.

What’s more, this is done in virtually real time – so when the market talks, you can respond.

Now, realistically (unless you’re in a seriously big money marketplace) you’re not going to be responding to the minute to minute changes of the market – instead, you’re going to be tweaking until you find something that works well. A word of advice though – keep track of everything you do, you’ll start to paint a bigger picture when you’re laying data over your calendar and marketing strategy.

PPC can be in the right place at the right time

If your site’s conversion rates are better when you’ve got real people in the office picking up phones or replying to emails and chat windows, then you can make PPC suit you and your audience’s requirements by optimising for the most appropriate times.

That said, it’s not just time that you can optimise for – start seeing location or device trends and you can adjust your PPC strategy to suit – once again, building masses of data in the meantime.

The bigger PPC picture

PPC doesn’t offer a marketing solution as such, instead, it’s a method that’s going to help you test the effectiveness of some keywords and audiences so you’ve got some red hot data to be working with on your longer term SEO plans.

In the short term though, PPC offers probably the quickest solution to the void that makes up marketing data for most new and small businesses – and it’s especially ideal if you’re planning some time-sensitive launch offers.

A word of advice though – planning on rolling up your sleeves and tackling PPC when you’ve got a spare half hour? Think again – PPC is no beginner tool – and it’s certainly going to take you more than a few spare minutes with a coffee to get your head around. If building your marketing strategy from the ground up is the plan, talk to someone who’s got a bundle of PPC experience to get up and running quickly…

The 5 Digital Marketing Commandments.

Web 2.0 has made everyone digital marketing professionals, however there is much more than a tweet there and a share here that goes into getting your digital marketing right. Whether you run a small shop or a multinational business, digital marketing is no longer a choice, it is a necessity and you need to get it right if you’re going to stay afloat in today’s digitally driven world.

Here are 5 digital marketing commandments to follow and keep you right:

Thou Shalt Optimize Thy Website for SEO

The most important objective in your digital marketing strategy is to make sure your website is on page one. Maximum exposure is key to winning new business and reaching that number one spot on the SERPS will get you there. To gain that number one position however, you need to make sure your SEO game is on point. As a general guide, follow the basics of SEO. Make sure your website content is using the right keywords that you want to rank for, make sure the length of the content is above 350 words and make sure your H1’s, H3’s and H4’s are all being used appropriately. URL’s should be simple/shareable and make sure that your media is tagged correctly.

If you get the basics done correctly your website will naturally start to rank for the most popular keywords on your website, but seeing as though this is a cut throat digital world, you need to be a little bit more proactive with your SEO efforts. The most beneficial way to rise up through the SERPS is to increase you Domain Authority and Trust Flow. This is achieved by other websites vouching for you in the form of them embedding links in their website that points to yours. The more established the website is that is sharing your links, the higher value that link becomes and the stronger its effect has on your Authority. SEO should be at the heart of your digital strategy. Get the SEO right first, then focus on the rest.

Thou Shalt Utilise Social Media and Follow Current Trends

Social Media is arguably the most influential tool for businesses but you have to be in it to win it. Having a Facebook page and plastering it with adverts about you products just isn’t going to hack it anymore. You need to use social media as a conversation tool. Get to know your customers through it and let your customers get to know your business through it. It’s called SOCIAL Media for a reason, so get social. If it was designed to be a billboard they would have called it something else. Most of your customers are on social media more than any other internet application so make sure your business is there too. Be careful though, one of the biggest mistakes businesses make is treating all social platforms the same. Facebook is very different from Twitter in the way people use it and the way the platform operates, so make sure your communication is different too. Customise your communication to the platform it is to be posted on and you should be alright.

Thou Shalt Engage With Customers Regularly

Great, you have a base of customers who have used your business in the past, well done. Now what? You need to stay connected with your customers. To keep them coming back you need to give them a reason. Did they have a great experience the last time? If they did, remind them about it. Think your customers will like a new product or way of checking out? Tell them about it.

The easiest way to achieve all of this is to send your customers an email. Emails will educate and remind your customers about your business. Be careful though, customers can get annoyed with emails which could have a negative effect on your brand image, so instead of using a hard sell strategy with your emails, try a softer, friendly approach. Also only send emails out on a strategic basis. Sending daily emails will see your campaign end up in the spam folder faster than you can say oopsy daisies.

Top Tip: If you aren’t already, use Mail Chimp for the best free email services.

Thou Shalt Keep Thy Content Fresh

Keeping your online content updated is important for two reasons. Firstly, your customers want new information whether that be about your business offerings or other engaging content that they may be interested in. Secondly, Google likes it when you keep things fresh and new. Google is for the people and will rank websites higher when it deems a website is good for keeping customers informed with new and relevant information.

Look at ways you can add new content to your site. Possibly a blog or start a promotions page that gets updated daily, weekly or monthly. This way you customers have a reason to return to your website in the form of being updated on new material and Google will rank your site higher as it will see it being a source of updated information for consumers. This is a simple yet very important step in the grand scheme of digital marketing.

Thou Shalt Obey the Laws of Google

Google giveth and Google can easily taketh away. Google has a set of rules for SEO and other Digital Marketing activities. Seeing as though we are trying to rank in Google, that makes Google the judge, jury and executioner. One day you could be enjoying traffic form 1st page results and then the next day your website could be totally missing from the SERPS. But this should only happen if you’ve messed up and most likely intentionally done something that was against Google laws.

Make sure you are aware of the type of things that could get you executed form the Google results. Most of the time, if it feels like an easy way round something, it will most likely get you in trouble. Paying for links is an example of a big no no in the eyes of Google so do your research and see what you should and shouldn’t be doing.

It really doesn’t matter if you’re a SME selling load securing equipment or Microsoft, these commandments apply to everyone. Following these guidelines will result in a safe and strategic direction for your business to follow.

8 Reasons Why Your Business Should Use AdWords

AdWords has been gaining popularity over the years. Many businesses have explored the potential of AdWords in promoting their products and services. In a study conducted by Visually, display advertising has increased traffic to websites by 300%. That’s why three-fourths of businesses increase their PPC budget in 2017.

Should businesses shift to AdWords?

Let’s help you decide!


AdWords Increases Brand Awareness

Google is the largest search engine in the world. 70% of online searches are done through Google. If you want to build your online presence, you need to work on Google Algorithms. But to skip the hassle of search engine optimization, you can increase your brand awareness through AdWords. AdWords is effective in boosting traffic, clicks, and conversions.

AdWords Works Faster than SEO

SEO remains an effective marketing tool. But let’s admit, you have to invest time and patience in optimizing your content. For businesses that want instant results, they can use AdWords. To build your online presence, you have to rank well in search engine results. AdWords allow you to display your ads on top of search engine results, regardless of SEO.


AdWords is Measurable

One of the advantages of running AdWords campaigns is its measurability. AdWords are equipped with PPC metrics that allow you to track the progress of your campaign. In SEO and other marketing strategies, you need third-party plugins or software to measure your ranking.


AdWords is Flexible

AdWords also has a wide variety of features that allow you to customize your targeting strategy. You can specify the keyword searches. You can also narrow down or broaden your target audience towards ages, genders, life events, and other demographics.


AdWords is More Interactive

AdWords is evolving every year. It adds new features and changes to improve your PPC campaigns. For instance, they are exploring video ads, new formats, and extensions. In short, AdWords gets more exciting every year.


AdWords is Cost-Worthy

Investing in AdWords is really worth it. Why? As a pay-per-click platform, you only pay for the ad that is clicked by users. In short, you pay for the results. Also, AdWords allows you to turn your campaign on or off. You can also customize the AdWords features to meet your marketing budget.


AdWords Offers You Competitive Advantage

Every site you see on the first page of Google results invest too much in search engine optimization. If you invest in AdWords, you can have a competitive advantage over other businesses. You can appear on top of the results with the well-ranking sites.


AdWords Gives High ROI

Apart from being cost-effective, businesses can also get a high return on investment through AdWords. As mentioned earlier, you pay for the results. Moreover, if you know how to run your campaign effectively, you can get a higher ROI than any other marketing strategies cannot provide.

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Before you run a PPC campaign, you need to learn a lot about it – the selection of keywords, demographics, etc. Make sure you consult a marketing expert before using AdWords.

7 Amazing Features of Google AdWords You Need to Know

Search engine optimization (SEO) has always been a part of the marketing strategy for most businesses. But there is a relatively new strategy that is challenging SEO – the Pay-Per-Click (PPC) marketing. PPC is a form of internet advertising in which the business only pays for the platform once their ad is clicked.

The most popular PPC platform is AdWords by Google. As a matter of fact, Google is the largest online display ad network, reaching 80% of global internet users. With this, many businesses now are exploring the potential of AdWords. 72% of PPC marketers plan to increase their AdWords budget.

AdWords has so many features to improve your PPC campaign. Every year, there are new changes. This year, let us know the features of Google AdWords.

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Device Adjustments

Advertising target has become diverse, especially in terms of the devices used by the consumers. Google AdWords allows advertisers to bid separately on smartphones, tablet, and computer devices. As we all know, the advertising trends on these devices are different. Not all marketing campaigns are optimized for mobile. This is a relief for advertisers especially for their campaigns that are weak in either one of the three devices.


Expanded Texts

Google AdWords now allows longer text ads and even a double headline. Basically, headlines have 25 characters only. Now, it has been expanded to 30 characters. It can also be divided into two headlines. Moreover, the display URL can be customized unlike before where there were mismatches between the URLs and displays.


Demographic Targeting

AdWords also allow you to narrow down or broaden your reach. They have a demographic targeting feature which gives you the ability to increase or decrease targeting in terms of ages or genders. This option is a big advantage for businesses with small or large target audiences.


Price Display

Google also rolled our price extensions for all devices. Basically, this feature allows you to display the price of your products and services, including a brief description.


Life Events Targeting

A breakthrough feature in Google AdWords is the Consumer Patterns and Life Events. In this option, advertisers can reach an audience through their life events. The audience is limited to searchers who are signed into Google. Their life events will be determined through their search histories and online transactions.


Surveys 360

Surveys 360 redefines digital marketing as it allows users to create a survey in order to find a specific audience across the web. This feature promises to make A/B testing much easier as the first-hand data come from the customers themselves.


AMP Landing Pages

Google finds out that more users now are discouraged to access a site because of its unresponsiveness. Google comes up with AMP landing pages to improve page speed. These ads can load five times faster than regular display ads. This feature is perfect for mobile campaigns.

What do you like the most about Google AdWords?

3 Most Effective SEO Tips for Startup Businesses

Almost four billion people in the world are online today. That’s 40 percent of the total world population. The counter keeps on moving. As the years go by, more and more people can access the internet. With this, more transactions will be online as well.

93% of online experiences begin with search engines. As we all know, Google is the top search engine on the web. It is where people search not just for information, but for products and services.

For all startups out there wondering how to grow their business, based on the figures above, SEO is the solution. To help you out, here are our effective SEO tips for beginners:


Keywords matter

Content is the heart of SEO. In fact, quality content can increase your blog traffic by 2,000%, Marketing Sherpa says. That’s why 72% of marketers invest time in creating relevant content. Part of good content is the right selection of keywords. There are different strategies to determine the appropriate keywords to include in your content. Google Keyword Planner is a free tool to help you identify keywords searched widely by users.


Study your competitors

Your business is not alone in doing SEO marketing efforts. Other websites use SEO to top the search engine results. One way to beat them is to study their SEO strategy. Try to do a search related to your niche. Check out the results on the first page. Open them one by one and assess what makes them rank well in Google or other search engines. Can you do better? Of course, you can!

Strategize your keyword placement

As mentioned earlier, keywords matter. But what matters the most is their placement. It’s not enough to fill your content with all the essential keywords. You need to strategize their placement to increase your visibility on search engines.


Page title

Your page title should include the keyword. Why? It represents your entire blog post and even your website. It provides readers an impression of what they are going to expect. For example, the keywords are “make” and “money”. Integrate these keywords into your title creatively – “10 Effective Ways to Make Money”.


Headers are natural elements in blog posts. It is strategic to include keywords in your headers. Your headers provide Google a gist of what your blog post is all about. Make sure you use the exact keyword phrase at least once in your headers.



If you use images, make sure you rename the photos before uploading it online. In renaming, use the SEO keywords. This will contribute to your visibility. Moreover, you can also rename the alt tag of your image using the keywords.



Lastly, keywords should appear in the URL. The URL is one of the first elements recognized by search engines. This will help you boost traffic to your website.

These are just a few of the many marketing strategies to build your online presence through SEO.

6 Reasons Why Businesses Should Invest in SEO

You probably have heard of search engine optimization before. It is a digital marketing strategy that helps you build your online presence in the search engine results. With consumers shifting to online transactions, businesses have started integrating search engine optimization in their marketing strategies. According to Market Drive (2016), 82% of businesses report that SEO is significantly becoming more effective than any internet strategies.


Why do you need to invest in SEO?


It is effective

Let’s start by saying that SEO simply works. In a study by imFORZA, 75% of internet users do not turn to page two in searching for products and services. This means that they open sites that are on the first page. How do you land on the first page? SEO is the answer. Through search engine optimization, you can bring your website or social media page on top of the search engine results.


It makes you credible

SEO helps you gain a healthy ranking in search engine results. It does not just increase your visibility online but it also adds your credibility. Why? In a study conducted by Brafton, 50% of users are more likely to click a result if the website or the brand appears multiple times in the SERPs. This means that users trust websites that appear on the first page.


It increases your traffic

Basically, the primary goal of SEO is to boost traffic to your website. Remember, 300% of online traffic comes from search engines. This means most people use search engines to look for products, services, and businesses. According to Marketing Sherpa, SEO has increased blog traffic by as much as 2,000%. Quality content helps shape their SEO strategy.


It is done by your competitors

Another valid reason why you should not ignore SEO is that your competitors are already doing it. Are you going to compete with them or let them take the majority share of the traffic? Of course, you have to exceed their marketing efforts. If you ignore SEO, the more their websites will appear on top of search engine results while you remain in oblivion.


It is cost-effective

Search engine optimization does not significantly affect your marketing budget. Traditional advertising and other digital marketing strategies are costly. In SEO, you can work it on your own by creating quality content. Indeed, it is one of the rawest digital marketing strategies that can help you increase sales and provide you a high return on investment.


It is timeless

Lastly, SEO is timeless. Despite the ever-changing marketing trends, SEO will always be there. As long as Google still exists and people still search, SEO will never die. The only changes in SEO are the techniques and algorithms to maintain your ranking. As a marketer, you need to spot on some changes and trends to keep a healthy ranking.

SEO has been around for two decades already. It’s not yet too late for you and your business. Invest in SEO and be relevant.

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5 Most Effective Digital Marketing Strategies in 2017

Are you wondering why your business is not successful enough? For sure, there must be something missing in your business strategy. The real heart of business success is marketing.

Marketing is your way of reaching your target audience – advertising, public relations, and digital marketing. 99.99% of successful businesses invest in marketing.

In this modern era, consumers are shifting to the virtual world. They look for products and services through the web. As a matter of fact, 96% of Americans shop online while 87% of U.K. consumers have purchased products online.

What do you need? Digital marketing!


Content Marketing

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For the last three years, content marketing is the leading digital marketing strategy for businesses. According to HubSpot, 40% of businesses are using a more strategic approach to their content. In content marketing, marketers create content in a variety of forms and techniques to attract customers online. It can be through their website, ebooks, or social media pages. With this, it makes content marketing one of the most versatile marketing strategies.


Search Engine Optimization

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Every business with websites and social media pages invest in search engine optimization (SEO). This strategy helps you establish your online presence by increasing your visibility in search engines. According to a study, 93% of online experiences begin with search engines with Google being the most used among others. Three-fourths of marketers believe that the most effective SEO tactic is good content.


Pay-Per-Click Marketing

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Pay-per-click marketing is competing against search engine optimization. In this strategy, a business pays for the search engine to advertise its brand on top of the results. AdWords by Google is the most popular pay-per-click tool. According to Search Engine Watch, 72% of businesses plan to increase their PPC budget. In Google’s report, a business earns an average of $2 for every dollar they spend on AdWords.


Social Media Marketing

4 - 5 Most Effective Digital Marketing Strategies in 2017
Social media marketing has started to overpower other digital marketing strategies. According to We Are Social, there are about three billion social media users in the world. Facebook is the largest social networking platform, followed by Instagram and Twitter. Through social media, businesses can reach their customers instantly. Moreover, they have specialized advertising tools to help businesses achieve their business goals. According to Facebook, 50 million small businesses use Facebook Pages to connect with their customers.

Mobile Marketing

5 - 5 Most Effective Digital Marketing Strategies in 2017
With the rise of smartphone technology, marketers have innovated their marketing strategies to keep up with the trends. According to Strategy Analytics, almost half of the world population own smartphones. Further, comScore found out that an average individual spends 68% of his media time on smartphones. With this, businesses have optimized their marketing strategies for mobile use. According to a report, businesses spend 50% of their advertising budget on mobile ads.

We hope this guide helps you on your marketing ventures. Always remember that marketing trends come and go. You need to study the market and the trends before you come up with your marketing strategy.

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