AdWords has been gaining popularity over the years. Many businesses have explored the potential of AdWords in promoting their products and services. In a study conducted by Visually, display advertising has increased traffic to websites by 300%. Thatâs why three-fourths of businesses increase their PPC budget in 2017.
Should businesses shift to AdWords?
Letâs help you decide!
AdWords Increases Brand Awareness
Google is the largest search engine in the world. 70% of online searches are done through Google. If you want to build your online presence, you need to work on Google Algorithms. But to skip the hassle of search engine optimization, you can increase your brand awareness through AdWords. AdWords is effective in boosting traffic, clicks, and conversions.
AdWords Works Faster than SEO
SEO remains an effective marketing tool. But letâs admit, you have to invest time and patience in optimizing your content. For businesses that want instant results, they can use AdWords. To build your online presence, you have to rank well in search engine results. AdWords allow you to display your ads on top of search engine results, regardless of SEO.
AdWords is Measurable
One of the advantages of running AdWords campaigns is its measurability. AdWords are equipped with PPC metrics that allow you to track the progress of your campaign. In SEO and other marketing strategies, you need third-party plugins or software to measure your ranking.
AdWords is Flexible
AdWords also has a wide variety of features that allow you to customize your targeting strategy. You can specify the keyword searches. You can also narrow down or broaden your target audience towards ages, genders, life events, and other demographics.
AdWords is More Interactive
AdWords is evolving every year. It adds new features and changes to improve your PPC campaigns. For instance, they are exploring video ads, new formats, and extensions. In short, AdWords gets more exciting every year.
AdWords is Cost-Worthy
Investing in AdWords is really worth it. Why? As a pay-per-click platform, you only pay for the ad that is clicked by users. In short, you pay for the results. Also, AdWords allows you to turn your campaign on or off. You can also customize the AdWords features to meet your marketing budget.
AdWords Offers You Competitive Advantage
Every site you see on the first page of Google results invest too much in search engine optimization. If you invest in AdWords, you can have a competitive advantage over other businesses. You can appear on top of the results with the well-ranking sites.
AdWords Gives High ROI
Apart from being cost-effective, businesses can also get a high return on investment through AdWords. As mentioned earlier, you pay for the results. Moreover, if you know how to run your campaign effectively, you can get a higher ROI than any other marketing strategies cannot provide.
Before you run a PPC campaign, you need to learn a lot about it â the selection of keywords, demographics, etc. Make sure you consult a marketing expert before using AdWords.