Are you wondering why your business is not successful enough? For sure, there must be something missing in your business strategy. The real heart of business success is marketing.
Marketing is your way of reaching your target audience â advertising, public relations, and digital marketing. 99.99% of successful businesses invest in marketing.
In this modern era, consumers are shifting to the virtual world. They look for products and services through the web. As a matter of fact, 96% of Americans shop online while 87% of U.K. consumers have purchased products online.
What do you need? Digital marketing!
For the last three years, content marketing is the leading digital marketing strategy for businesses. According to HubSpot, 40% of businesses are using a more strategic approach to their content. In content marketing, marketers create content in a variety of forms and techniques to attract customers online. It can be through their website, ebooks, or social media pages. With this, it makes content marketing one of the most versatile marketing strategies.
Search Engine Optimization
Every business with websites and social media pages invest in search engine optimization (SEO). This strategy helps you establish your online presence by increasing your visibility in search engines. According to a study, 93% of online experiences begin with search engines with Google being the most used among others. Three-fourths of marketers believe that the most effective SEO tactic is good content.
Pay-per-click marketing is competing against search engine optimization. In this strategy, a business pays for the search engine to advertise its brand on top of the results. AdWords by Google is the most popular pay-per-click tool. According to Search Engine Watch, 72% of businesses plan to increase their PPC budget. In Googleâs report, a business earns an average of $2 for every dollar they spend on AdWords.
Social Media Marketing
Social media marketing has started to overpower other digital marketing strategies. According to We Are Social, there are about three billion social media users in the world. Facebook is the largest social networking platform, followed by Instagram and Twitter. Through social media, businesses can reach their customers instantly. Moreover, they have specialized advertising tools to help businesses achieve their business goals. According to Facebook, 50 million small businesses use Facebook Pages to connect with their customers.
With the rise of smartphone technology, marketers have innovated their marketing strategies to keep up with the trends. According to Strategy Analytics, almost half of the world population own smartphones. Further, comScore found out that an average individual spends 68% of his media time on smartphones. With this, businesses have optimized their marketing strategies for mobile use. According to a report, businesses spend 50% of their advertising budget on mobile ads.
We hope this guide helps you on your marketing ventures. Always remember that marketing trends come and go. You need to study the market and the trends before you come up with your marketing strategy.