Almost four billion people in the world are online today. That’s 40 percent of the total world population. The counter keeps on moving. As the years go by, more and more people can access the internet. With this, more transactions will be online as well.
93% of online experiences begin with search engines. As we all know, Google is the top search engine on the web. It is where people search not just for information, but for products and services.
For all startups out there wondering how to grow their business, based on the figures above, SEO is the solution. To help you out, here are our effective SEO tips for beginners:
Content is the heart of SEO. In fact, quality content can increase your blog traffic by 2,000%, Marketing Sherpa says. That’s why 72% of marketers invest time in creating relevant content. Part of good content is the right selection of keywords. There are different strategies to determine the appropriate keywords to include in your content. Google Keyword Planner is a free tool to help you identify keywords searched widely by users.
Study your competitors
Your business is not alone in doing SEO marketing efforts. Other websites use SEO to top the search engine results. One way to beat them is to study their SEO strategy. Try to do a search related to your niche. Check out the results on the first page. Open them one by one and assess what makes them rank well in Google or other search engines. Can you do better? Of course, you can!
Strategize your keyword placement
As mentioned earlier, keywords matter. But what matters the most is their placement. It’s not enough to fill your content with all the essential keywords. You need to strategize their placement to increase your visibility on search engines.
Your page title should include the keyword. Why? It represents your entire blog post and even your website. It provides readers an impression of what they are going to expect. For example, the keywords are “make” and “money”. Integrate these keywords into your title creatively – “10 Effective Ways to Make Money”.
Headers are natural elements in blog posts. It is strategic to include keywords in your headers. Your headers provide Google a gist of what your blog post is all about. Make sure you use the exact keyword phrase at least once in your headers.
If you use images, make sure you rename the photos before uploading it online. In renaming, use the SEO keywords. This will contribute to your visibility. Moreover, you can also rename the alt tag of your image using the keywords.
Lastly, keywords should appear in the URL. The URL is one of the first elements recognized by search engines. This will help you boost traffic to your website.
These are just a few of the many marketing strategies to build your online presence through SEO.