Just as there will be a series of web design trends making their presence known in 2018, there will also be a series of trends in relation to the user interface and user experience.
We had a chance to sit down with the awesome team at Internet Creation who are one of the leading web design agencies based in Edinburgh over the holidays and have a chat over what their predictions are for 2018.
Usability Will Overpower Ego
The web design process can be akin to an artist painting a picture, in that designers love tweaking a website so it looks the best it can. However, there could be instances where the process is focused on a little too much, which means that visitors to the website may be a little perplexed as to how they should navigate the website.
As such, 2018 will see more focus on the accessibility of the site, as opposed to animating every pixel just because we can.
There will have been times when a sole designer has had a good idea for a website and ran with it, and came up with some truly remarkable results. However, this doesn’t undervalue the power of teamwork, and how brainstorming can bring more ideas to the table.
Web designers in 2018 will be working in teams and offering different ideas, much in the same way a team of engineers would work. Collaboration will be major focus in 2018, regardless of whether coding is involved or not.
Ethics Will Be at the Forefront of Design
It’s obvious how the Internet is evolving, but what may not always be obvious is the type of person using the Internet. While a specific website may be ideal for the majority, there will be times when you have to account for other users.
This means ensuring that you’re catering for all types of visitors, and offering other solutions should text not be the first port-of-call for some.
Different people learn in different ways, so ensuring that you’re offering as much information as you can, while ensuring it’s easy to absorb will be a key element of 2018.
This includes ensuring there are no grammatical errors and ensuring that navigation is clear. Designers should also be ensuring that any content listed isn’t in breach of any copyright.
Design Will Contribute Towards Social Change
While the power of words has been prominent for some time when it comes to social change, 2018 will see website design play its part. Website designers will see more aesthetics will help towards tackling unsavoury issues, acting as a toolset that will influence more change.
Advanced Tools Means More Designers
It’s a common misconception that website designer need to be able to code. While it’s something website designer should be striving towards, more advanced tools mean people are able to express their creative flair and become part of the design process.
As such, the role of a designer will become less isolated, which can actually contribute towards a more streamlined design process.
Future Design Will React to The Environment
The way we interact with the Internet has changed for many reasons. As well as being able to access the Internet will mobile, we can also interact with virtual environments and check it to local businesses. This will continue as a trend into 2018, with future designs being integrated into a more digital world.
This could be in the form of context-driven UI, or websites that respond to hardware sensors. Making use of the evolving environment will ensure that web designers are making full use of the capabilities available to them.
Use of Biometrics
While biometrics isn’t a new technology, it is becoming more accessible to web designers. In 2018, more designers will be making use of biometrics in relation to identity management and authentication management purposes.
The security that the technology can offer both users means that biometric technology eliminates the needs for a traditional login. Biometric technology will instil the use of facial recognition, voice or iris scans.
The Elimination of the “Hamburger Menu”
The use of hamburger menus has been positive in the past, with it gaining traction with a series of online users. However, it has been found that the elimination of these drop-down menus can actually increase website’s click ration by 30 percent. The changes have already been made by some industry powerhouses, such as Spotify and YouTube.
Although this mainly applies to apps, it’s worth remembering that mobile websites needs to act in much the same way. It’s already evident how a website should be able to conform to a device, so instilling this change can make the user-experience more satisfying.
When it comes to imagery website for a website, do you opt for video or static images? While static images take up less room, the pull of a video can’t be underestimated. This is where cinemographs come into play.
Essentially a combination of a video and photograph, cinemographs will allow website designer to create the illusion of a moving photographs, without them being a hindrance on bandwidth
While the aesthetics of a website continue to evolve, so does the expectations of users, which means that the user experience is ever evolving, and missing a trend could make all the difference as to how relevant a website is when completed.